I’m also thinking of adding a popup to capture the email addresses of people that have been going through the catalog but not buying anything. Over the next few weeks I’ll update the homepage design a bit to make it a bit more prominent. It’s not very visible so there aren’t a lot of sign ups. The only place people can opt into the list is in my website footer. Part of a solid ecommerce foundation is a an email list. Because of their time dependent nature, I’ll try to get a bit ahead of the publishing schedule, to make sure the post goes live early in the day to get the maximum exposure. Over time the number of impressions should go up dramatically.įor the first 15 days of October I’ve got 7 posts planned. This graph shows how often each of these pages appear and get clicked on from the Google Search results. I do look closely at Google Search Console, to see if the site gets picked up: I’m currently only investing my own time in it, which is valuable, but I try to work on it during my off-hours. So my mindset for SEO work is this: do everything I can, but I’m not expecting ANY results from it. But only after 12 months it really started showing promising results. In an earlier project I put out new content for about 6 months. Here I think I’ll only be able to see a real impact in 6 months time. That’s not a lot, but SEO efforts need to be evaluated on a much longer time scale. In the traffic sources table above you can see that I only got 4 organic visitors during September. Here is my process: read a couple of articles about the event, come up with a mashup with my own twist, add pictures and get it out there. Here is one I did about the 9 year anniversary of SpaceX first successful launch:Īlthough they aren’t amazing pieces of content, each of these takes me quite a long time to put together. ![]() During September I found 9 events to cover, but I managed to get only 7 posts out there. So to start I decided to try this out from 15 September – 15 October. Google Sheet with a lot of space history events (currently got 609 rows)Ĭommitting to writing 365 posts a year is a very daunting task. To create all of this content, I started by looking through Wikipedia and other webpages that had timelines of the major events. The posters I sell cover these exact moments, so I think the two go hand in hand.Ĭovering all these events will help the site rank for a lot of very interesting keywords. The blog covers a specific event that happened on that particular day in space history. So for that I needed to get started on building a cheaper marketing channel. If you’re 100% dependent on paying Google or Facebook to get traffic and make sales, your margins will hurt. One of the keys to a profitable store is have ways through which you can acquire customers cheaply. I also started something that I hinted at during the initial live stream: Today’s Apes in Space, a daily blog that covers space history events. As I said before the / referral are mainly curious people that clicked through after the launch post. ![]() These are mainly the efforts of the launch where I tried to get coverage on a couple of bigger platforms like Reddit and Facebook groups. Now let’s look at where these visitors came from: Especially because the number of products isn’t very high yet. ![]() Let’s look at the quality of those visitors:Īlthough the numbers are small, you can see that the visitors look at various pages and spend a good amount of time on the site. (That second peak is when I wrote my launch post on this blog). You can see the slow build up and then the launch peaks pretty clearly. This graph shows the visitors in September. ![]() Want to stay up to date on what’s going on with this new store? I’ll be sharing everything that happens, so be sure to sign up now! □ Traffic Stats Now let’s jump right into the juicy stuff! I’m calling it the Building From Scratch Series. I’ll write these summary posts at the end of every month. In this post I’d like to show you how I’ve been improving and promoting my store during September. I’ll cover all of the various essentials that are involved when building a business: Traffic, Financials, Merchandise, Effort & Psychology. My goal was to slowly get the word out while I worked out all the kinks.Īnd even those very modest promotional efforts resulted in the first sale coming in.īut as you know, the real work only starts after the launch. Quick recap if you haven’t been following along: I sell posters with cool space images.Īs you can read in the launch post, I didn’t do a big bang launch. Last month I launched my new online store, Apes In Space.
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